Rebecca Stewart
Rebecca is Adweek's Europe brand editor based out of London. Before joining Adweek in 2022 she spent 8 years at The Drum, most recently as trends editor. She has also freelanced for BBC Global News and Raconteur among others.
Under the Hood of Tesla’s Fleeting Foray Into Advertising
Even as sales tank, Tesla is leaving creative ideas on the cutting-room floor.
Chief Sustainability Officers Aren’t Marketers, They’re Multi-Hyphenates
CSOs are becoming key decision makers at brands like Ecolab and Reformation as their scope, and influence, widens.
After a Greenwashing Ban, Innocent Gets a Fruity Ad Makeover
CMO Kirsty Hunter believes the juice will be worth the squeeze as smoothie-maker sharpens its purpose.
Taco Bell’s Taylor Montgomery Reveals the Path From Social Media Manager to CMO
Taylor Montgomery's journey shows career progression isn't always linear.
Puma Wants to Sprint in Olympics Brand Race Against Nike and Adidas
Brand boss Richard Teyssier says speed is Puma’s vantage point as it launches first global campaign in a decade.
Bayer Appoints New Consumer Health CMO for North America
CPG veteran Samantha Avivi succeeds longtime marketer Jeff Jarrett.
Creators Get Their Own Exclusive Festival at Cannes Lions 2024
Lions Creators event reflects the growing power of the creator economy.
Adweek Podcast: Design Justice Can Help Brands Create More Considerate, Inclusive Work
Lego and Netflix already practice design justice, here's why other brands should take note.
Why CeraVe, Velveeta and Bottega Veneta Are Putting the Paparazzi on Speed Dial
Celebrity walk shots are further blurring the line between marketing and entertainment.
How the Bud Light Boycott Changed Marketing
More caution, better social monitoring and a more deliberate approach toward inclusive advertising.