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Subscription Ecommerce Live: Andrew Forman of Givz on Replacing Discounts with Donations

ARPU
21 subscribers
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247 views 3 years ago
In this episode of Subscription Ecommerce Live, we talked with Andrew Forman, CEO & Co-founder of Givz, about dumping discounts for donations to increase your social good and customer LTV. We discussed:
  • How discounts on the first order can decrease overall LTV, and how to avoid this phenomenon
  • Why customer agency is so important in today's landscape
 …...more
...more

ARPU Intro

0:00

Andrew's journey to founding Givz, the company's values, and how it helps ecommerce businesses stop running discounts, build goodwill with customers, and increase profits

1:50

How social good can be woven into your company authentically

10:00

How brands can leverage donations without coming across as opportunistic

13:40

How discounts on the first order can decrease overall LTV

18:23

Quick math breakdown of how the option to donate to a charity works

22:10

Why customer agency is so important in today's landscape

23:45

How a donation service can fit in to subscription selling

30:22

The math you'll want to do if you’re considering adding donations

39:48

Building customer segments based on what they’ve donated to previously

48:40

How Recharge sellers can get setup with Givz (and possibly use both Givz and ARPU together)

49:42

Where to find Andrew and Givz

52:40
Subscription Ecommerce Live: Andrew Forman of Givz on Replacing Discounts with Donations
0Likes
247Views
2022Mar 10
In this episode of Subscription Ecommerce Live, we talked with Andrew Forman, CEO & Co-founder of Givz, about dumping discounts for donations to increase your social good and customer LTV. We discussed:
  • How discounts on the first order can decrease overall LTV, and how to avoid this phenomenon
  • Why customer agency is so important in today's landscape
  • How social good can be woven in authentically overnight
  • The math behind donation incentives and how they work in the real world
About Andrew: Andrew is on a mission to help companies drive sales and avoid discounts while building their brand image. He is CEO & Co-Founder of Givz, an ecommerce marketing platform that helps Shopify sellers give shoppers the option to donate to charity with their purchase. If you learn something from this discussion, we'd love to have you join us next time. Learn more about this series here: https://liveseries.getarpu.com/ This series is brought to you by GetARPU.com, which helps subscription sellers make more money and retain more customers with upcoming shipment notifications that offer 2-click upsells and delays. Check us out if you want to provide an amazing experience for your subscription customers. (Syncs with ReCharge (Shopify + BigCommerce). Timestamps: 0:00 - ARPU Intro 1:50 - Andrew's journey to founding Givz, the company's values, and how it helps ecommerce businesses stop running discounts, build goodwill with customers, and increase profits 10:00 - How social good can be woven into your company authentically 13:40 - How brands can leverage donations without coming across as opportunistic 18:23 - How discounts on the first order can decrease overall LTV 22:10 - Quick math breakdown of how the option to donate to a charity works 23:45 - Why customer agency is so important in today's landscape 30:22 - How a donation service can fit in to subscription selling 39:48 - The math you'll want to do if you’re considering adding donations 48:40 - Building customer segments based on what they’ve donated to previously 49:42 - How Recharge sellers can get setup with Givz (and possibly use both Givz and ARPU together) 52:40 - Where to find Andrew and Givz

Follow along using the transcript.

ARPU

21 subscribers