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How to Practice Empathy

Summary: Understanding and sharing the needs and motivations of users will lead to better design decisions. Observational research should be nonjudgmental while keeping an open mind and reducing bias.

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https://www.youtube.com/watch?v=_5QfgWTucxk

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Sympathy vs. Empathy in UX

The majority of UX professionals practice sympathy instead of empathy for their users.

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Alita Joyce is a UX Researcher at Google, where she uses her expertise in research methods, stakeholder relationships, and systems thinking to guide product strategy. She is the lead researcher for Google Cloud Platform accessibility, the design system, and new market opportunities.

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