Hila Segal’s Post

The most important (likely in the top 5) skills in product marketing: saying no. No to all the random asks for one-pagers, decks, one-off messaging, solution briefs, etc etc etc. Who has not gotten them at least twice a week. But “yes” to important projects and initiatives that squarely align with the top priorities of the company. How to do it and not feel bad: - Ask your manager for clear guidance on the top company priorities. That’s the North Star - Build your work plan for each quarter and align it to these priorities - Have a slide ready that shows at the team level what PMM is working on for the quarter. Share it for visibility - Leave 20% of the time for in-quarter interrupts - Evaluate every ask: add to the quarter, offer an alternative solution, delay to next quarter If you drop everything for every request, when you look back at the quarter, you can say you did a lot but did it move the needle for the business Ruthless prioritization FTW. How do you prioritize PMM work? #productmarketing

No one knows product marketing A to Z Even if you think you do, it's changing all the time The way to do this job is constantly evolving and that's what great about this domain The good news for all of us PMMs is that groups like Sharebird are helping us learn from each other If you’ve been doing product marketing for a decade or are new to the profession. If you’re an IC or managing a team. We all have something to learn I'm excited to be listed as one of Sharebird's Top 100 Product Marketing Mentors for 2024! Grateful for the platform to share my own experiences and ability to learn from others like Mary Sheehan Mike Berger Nisha Goklaney Sherry Wu Hien Phan Julien Sauvage and many more Check out all these great PMM leaders - see link in the first comment. #productmarketing

I’m sick and tired of my posts Yes The ones I’ve been posting since October 7 Of those who were kidnapped The brave ones who survived captivity and came back Those who are still in Gaza I post because we have to get all the hostages out and bring them home I post because my heart aches so much and I feel so helpless I post because I want their stories to be told, to be heard I post because they can’t be forgotten Thank you to everyone in my network who’s been engaging, and sending notes of support ❤️ Let's keep doing this until they are all back at home. Every single one of the 136 souls held in Gaza. Please like, share, and comment for reach 🙏🏻 #bringthemhomenow

This is Alma. She is 84 years old. One picture from Oct 6. The other is from November 25. On October 7, she was kidnapped to Gaza. She’s got a serious heart condition. When she arrived in Gaza the crowd was cheering and burned her arm. Alma was held in a dark tunnel alone for 51 days. No medicine. She got 6 dates to eat per day. Some days no water at all. Was returned to Israel with a very low heartbeat and dangerously low body temperature. Like her, there are other elderly Israelis held in Gaza. We must bring them and all the other hostages home now. Every day, every hour, every minute represents a huge risk for those who are there. We are their voice. Please like, share, ok and comment for reach🙏🏻 #bringthemhomenow

100 days. 2400 hours. 144000 minutes. 8640000 seconds. 136 hostages held by Hamas terrorists in Gaza. 136 kids, women, and men held in captivity. The youngest was 9 months old when he was kidnapped, and today he is one year old. Every passing day puts our hostages at risk. They are starved, denied medical treatment, subjected to physical attacks, and sexual abuse. They are held in tunnels with no air and no daylight. Don't remain passive. Take action today: 👉🏻 Call your representatives. 👉🏻 Message the Red Cross. 👉🏻 Reshare my post. 👉🏻 Attend rallies across the world. We demand the safe return of every single hostage, now. I will not stop posting here until all the hostages safely return to their families. Thanks for all the support from my network. Please continue to like, share, and comment to spread the word. 🙏 #bringthemhomenow

This is Daniel. She was kidnapped with her 6-year-old daughter and 3-year-old niece. She was visiting her sister for the Sukut holiday on October 7. Hamas tried to open the door of the shelter room where they were hiding. After destroying the house they put it on fire. Daniel had to make a choice. Stay and get burnt alive with her daughter and the rest of the family. Or escape the fire and get shot/raped/kidnapped by the terrorists who were waiting outside. She was held in Gaza for 53 days. With her daughter. The child is now terrified of any noise. Can't be left alone. Lost any sense of safety. She is 6 years old. Who takes kids and women as hostages? Please listen to Daniel’s interview (link below). Like, share, and comment for reach 🙏🏻 #bringthemhomenow

Meet Maya and Itay. Sister (21) and brother (18). Kidnapped from the Nova music festival on October 7. Held in Gaza for 54 days. They came back from a family vacation in Mexico on the night of October 6. They missed their flight and barely made it to the festival. But on October 7 they arrived in Gaza. Maya shot in her foot and barely remained conscious. They were paraded through the streets of Gaza like they were trophies. Then they were separated and held in different locations. It’s their strength and perseverance that saved them. Maya was able to send notes to her brother who was held with another friend somewhere else. That friend, Omer Shem Tov is still in Gaza. For over 90 days. We must bring all the hostages home. Now. Please like, comment and share for reach. 🙏🏻 #bringthemhomenow

This is Mia. 21 years old. She was shot at the Nova festival on October 7th. A Hamas terrorist looked her in the eyes and shot her in the arm from a short range. She was held by a Palestinian family. The wife and kids would come into the tiny room where she was held, to look at her like she was an animal in a cage. The Palestinian woman would give her food maybe once every 3 days. She would come in to feed her husband who was watching Mia 24x7, but not Mia. This is a story of a young girl who had to survive in hell. Not allowed to walk. To speak. To cry. For 54 days. She was told every day: “You’ll be here for years. You are not going home. No one cares about you.” She did not sleep for 54 days. When she returned, she suffered an Epilepsy episode. No family history. Just the reaction of the body to the lack of food and sleep and extreme trauma. She has a long road ahead of her for physical and mental recovery. All she did was attend a music festival. Why did she deserve this? Please share Mia’s story. She’s speaking in front of the camera to help get the rest of the hostages back home. Please like, share, and comment for reach 🙏🏻 #bringthemhome

This is Hagar. She’s the mother of Ofri (10), Yuval (8), and Uria (4). She was kidnapped and held in Gaza for 51 days. Where she also became the mother of Abigail (4), who escaped into Hagar’s house after watching her parents shot dead by Hamas. Hagar had to beg for food and water for her children. They had to whisper for 51 days. They had to learn how to cry quietly. They were playing games in their heads to keep the 4-year-old kids occupied. For 51 days. Every day was an eternity. We now know exactly what hostages in Gaza are going through. And it's unbearable. Don't stay silent. Call your representatives. Call the Red Cross. Post about it. We must bring all the hostages home. Today. Please like, share, and comment for reach 🙏🏻 #bringthemhomenow 🎗️

5 New Year Resolutions for PMMs in 2024 1. Learn how to say no and ruthlessly prioritize. Make sure when you look back at your work in 2024 that it was impactful and moved the needle for the business. And not a long list of tactical tasks from every corner of the org. 2. Strongly align with the business goals and key initiatives of the company. Going up market, down market, expanding internationally, maturing then expand motion, fighting churn. Whatever it is, make sure your work is squarely connected to it. 3. Talk to customers often. Make it a habit, a rule, a challenge. Embed this into everything that you do. Without it we are shooting in the dark, often falling in love with our ideas and concepts. 4. Commit to networking and learning from other PMMs. No matter how long you’ve been doing this, there’s so much more you can learn. If you’re not reinventing regularly you’ll be left behind. 5. Stop comparing yourself and the company to others. Use what you see as inspiration to guide your plans and execution. Take ideas and make them even better. Bonus: learn how to use GenAI in your day-to-day work. Build your own GenAI tech stack, your go-to tools, and stay on top of it at all times. We don't know exactly what’s in store for us in 2024 but if history has taught us anything, we know it will be interesting for sure. Embrace change, be kind to yourself and others, and don't forget to have fun. Happy New Year! 🎆 #productmarketing #newyearresolution