Director of Content | Creator of BENDING THE SPOON: How B2B Content Marketers Win | I help SaaS companies empower other humans with data-driven empathy. Hella ROI ensues.
The hardest part of content marketing isn't telling the story. It’s doing the groundwork first to make sure your writer is telling 👉 the right story 👉 to the right people 👉 in the right way 👉 at the right time 👉 for the right reasons. Do the work, equip a good content writer with this info, and you’ll get amazing stories every time. Why? Because you’re not making them figure it out and play 12-dimensional chess while they’re writing. Good stories are simple. Telling good stories shouldn’t be harder than it has to be. #contentmarketing #marketingstrategy #storytelling #contentmanagement
Creatives need a clear direction, time and an openness to their ideas.
The worlds best content marketing cannot solve for bad positioning.
Facts tell, stories sell.
Absolutely! Otherwise it’s about creative only. Marketing is about making companies work for their customers - first.
The best storytellers know their audience. Love this Lauren 🙌
Yep, don't underestimate the power of planning and solid messaging. It makes everything else go better.
B2B SaaS Content Writer for AI, SEO, Marketing and productivity | Clients: Zapier, Inlinks, Sprout Social, Close CRM, Copy.ai
1yThis is the best way anyone has put it. Content writers can't just wave a magic wand and voom you have the best content ever. Give them a solid foundation to work off of and you'll get glistening results.