Lauren Lang’s Post

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Director of Content | Creator of BENDING THE SPOON: How B2B Content Marketers Win | I help SaaS companies empower other humans with data-driven empathy. Hella ROI ensues.

The hardest part of content marketing isn't telling the story. It’s doing the groundwork first to make sure your writer is telling 👉 the right story 👉 to the right people 👉 in the right way 👉 at the right time 👉 for the right reasons. Do the work, equip a good content writer with this info, and you’ll get amazing stories every time. Why? Because you’re not making them figure it out and play 12-dimensional chess while they’re writing. Good stories are simple. Telling good stories shouldn’t be harder than it has to be. #contentmarketing #marketingstrategy #storytelling #contentmanagement

Juliet John

B2B SaaS Content Writer for AI, SEO, Marketing and productivity | Clients: Zapier, Inlinks, Sprout Social, Close CRM, Copy.ai

1y

This is the best way anyone has put it. Content writers can't just wave a magic wand and voom you have the best content ever. Give them a solid foundation to work off of and you'll get glistening results.

Tim Derian

President at Vivid Greetings and Vivid Graphics

1y

Creatives need a clear direction, time and an openness to their ideas.

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Nick Richtsmeier

Growth advisor to ventures that command trust | Giver of Damns

1y

The worlds best content marketing cannot solve for bad positioning.

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Terry Rice

Managing Director: Growth & Strategic Partnerships | Journalist at Entrepreneur magazine | Sharing my experience on how to develop personal and professional resilience | Keynote Speaker, Podcast Host & Father of 5

1y

Facts tell, stories sell.

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✳️ Nikola Grabacic

Build high-performing brands at market speed, with your own bespoke brand, design and digital marketing team | Spark & Matter Founder | Brand Strategist

1y

Absolutely! Otherwise it’s about creative only. Marketing is about making companies work for their customers - first.

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Matt Paige

The GPT Guy | Demystifying AI | AI Trainer & Evangelist | Host of the Built Right Podcast 🎙

1y

The best storytellers know their audience. Love this Lauren 🙌

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🌴 Jennifer Phillips April

B2B Demand gen writer and content strategy for growth-focused companies - - *Top 5% in SEO according to LI* #B2Btech #hospitalitytech #AI, #hospitalitymarketing

1y

Yep, don't underestimate the power of planning and solid messaging. It makes everything else go better.

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