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Ad tech company Audience Science is shutting down

The ad tech company Audience Science is shutting its doors.

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The company is known for building software and tools designed to help major marketers buy digital ads programmatically, using a combination of automation and data. Audience Science was dealt a major blow recently when it lost long time client Procter & Gamble.

According to its website, Audience Science had nine offices in multiple countries, including the US, the UK, China and Brazil.

Big Data Mining
AP/Alan Brandt

The ad tech industry has experienced lots of upheaval in recent years, with several big players experiencing rocky IPOs. Still, there have been a number of positive exits of late.

Officials at the company did not immediately respond to calls for comment.

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