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Subscribe to the Baekdal/Basic newsletter to stay up-to-date about the latest trends. Sent out once per week.

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Baekdal is your premium destination for reports about the media industry, focusing on future trends, editorial and business strategies, monetization models and potentials, as well as analytics and data.

Baekdal is offered at three tiers. Baekdal/Basic, a free newsletter about media news and trends. Baekdal/Plus, a weekly newsletter for journalists, editors, and audience development managers. And finally, Baekdal/Executive, our full in-depth media reports helping editors-in-chief and executives define their publications better.
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—   the latest   —

free

newsletter:
Why our climate reporting lowers our subscription rates

executive

strategy:
How do we resurface older articles?

plus

newsletter:
News avoidance needs to be considered from the very start

 

—   trends   —

executive

trends:
What is actually the size of the media market?

executive

trends:
The trend and future outlook for "brand+publisher", and how to make that work

plus

trends:
How scared should we be of AIs taking our jobs?

executive

trends:
What is the role of print in 2023?

executive

trends:
Advertising ... 10 years from now

executive

trends:
Advertising will always be a struggle unless we think like brands

 

—   monetization   —

executive

monetization:
What can publishers do without AI?

executive

monetization:
Report: What news is worth paying for?

executive

monetization:
Known to work: How to visualize subscription-based media

executive

monetization:
Guide to magazines doing advertising behind a paywall

executive

monetization:
How to design a cheaper news product?

executive

monetization:
In-depth media analysis: What should we do with media bundles?

 

—   strategy   —

executive

strategy:
How do we resurface older articles?

plus

strategy:
Long or short? What is the perfect length of a news website?

executive

strategy:
Known to work: A guide to newsletters for publishers

plus

strategy:
The most important focus areas for newsrooms in 2024

executive

strategy:
The most important focus areas for publishers in 2024

executive

strategy:
How do we save a magazine?

 

—   analytics   —

executive

analytics:
Creating a propensity model for publishers

free

analytics:
How my focus on analytics has changed as an independent publisher

executive

analytics:
How can publishers measure trust and other editorial metrics?

executive

analytics:
A guide to analytics for independent journalists

executive

analytics:
Why producing less news leads to a boost in subscriptions

free

analytics:
GDPR: How publishers can track things without tracking people

 

—   thoughts   —

executive

thoughts:
Why publishers who try to innovate always end up doing the same as always

executive

thoughts:
A guide to using editorial analytics to define your newsroom

free

thoughts:
What do I mean when I talk about privacy and tracking?

executive

thoughts:
Let's talk about Google's 'cookie-less' future and why it's bad

free

thoughts:
I'm not impressed by the Guardian's OpenAI GPT-3 article

free

thoughts:
Should media be tax exempt?

 
 

The Baekdal/Basic Newsletter is the best way to be notified about the latest media reports, but it also comes with extra insights.

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Thomas Baekdal

Founder, media analyst, author, and publisher. Follow on Twitter

"Thomas Baekdal is one of Scandinavia's most sought-after experts in the digitization of media companies. He has made ​​himself known for his analysis of how digitization has changed the way we consume media."
Swedish business magazine, Resumé