Omnicom's New Chatbot Arms Its Network of Agencies With More Data and Analytic Tools

Workers can better access deep troves of info

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Omnicom’s newest data scientist hire is a chatbot—kind of.

To arm its network of agencies with more data and analytic tools, Omnicom-owned Annalect is launching an internal chatbot called Annalect Utility Bot Interface (or AUBI) that spits out deep troves of data faster than the agency’s team of data scientists can handle. The idea is to make Annalect’s data more readily available to anyone within Omnicom—from creatives, media buyers and strategists—that works with Annalect.

“Chatbot technology has arrived as a form of artificial intelligence to facilitate automated exchange between a user and an entity,” said Slavi Samardzija, global CEO at Annalect.

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