Lessons Learned Trying to Build Things

• 3. DOING BUSINESS ON THE WEB FOR 9 YEARS AND PLENTY OF FAILURES ALONG THE WAY • 4. !“You will get all you want in life if you help enough other people get what they want.” Zig Ziglar HELP ME HELP YOU! EMAIL ME ANYTIME HSHAH@KISSMETRICS.COM • 5. EMBRACE THERoller Coaster ~ • 6. LEARN HOW TO ASK THE RIGHT Questions ? • 7. YOUR SUCCESS REQUIRES Focus 1 • 8. What is User Experience? • 9. ARCHITECT YOURCompany C • 10. Architect your company HTTP://TRIBALLEADERSHIP.NET • 11. FOCUS ON METRICS THAT AREACTIONABLE A+ • 12. Vanity metrics will kill yourWhat is User Experience? business VANITY METRICS VS. ACTIONABLE METRICS HTTP://KISS.LY/ACTIONABLEMETRICS • 13. The Lean Startup HTTP://THELEANSTARTUP.COM • 14. Data Informed - Continuous Improvement Baseline, optimize and improvere ings Splolden Teion Build Learn Measure THE LEAN STARTUP • 15. !“The only way to win is to learn faster than anyone else.” Eric Ries • 16. IT TAKES TIME & MONEY TO Learn $ • 17. Spend time and money to learn 75+ CONTRACTS 7 FIGURES BURNED INFINITE GAIN • 18. MAKE LOTS OFFriends • 19. What is User Experience? • 20. !“That’s a hefty $250 CPM to the advertiser…which is way above what radio stations charge for ads.” Michael Arrington • 21. FOCUS ONCustomers ! • 22. !“I was sincerely hoping wed find some magic combination of events that would jumpstart it.” Fruitcast Partner • 23. YOU MAKE YOUR OWN Luck + • 24. What is User Experience? • 25. MARRY THE PROBLEM NOT THE Solution = • 26. Not the solution 3 YEARS $1,000,000 BURNED INFINITE LOSS • 27. ALWAYS BEGIN WITH A Hypothesis ? • 28. Start with a hypothesis HTTP://CUSTDEV.COM • 29. !“People who are responsible for improving web user experiences have a problem communicating what needs to be improved.” Problem Hypothesis • 30. MAKE YOUR PRODUCT Simple - • 31. Make your product simple • 32. START WITH A SPECIFICAudience @ • 33. Start with an audience • 34. WHO ARE YOURCustomers? • 35. WHERE DO THEYHang out? • 36. HOW SHOULD YOUEngage? • 37. Who are your customers? • 38. Where do they hang out? • 39. How should you engage? • 40. Build an audience early • 41. Build an audience early 23,000 • 42. What is User Experience? • 43. Who are your customers? ONLINE MARKETERS WITH Websites • 44. Where do they hang out? #measure ON TWITTER • 45. How should you engage? • 46. Build an audience early • 47. ROI! $7.35 COST PER SIGN UP • 48. How to reach your customers... • 49. You have to become a growth hacker! !“The right growth hacker will have a burning desire to connect your target market with your must have solution.” Sean Ellis, Growth Hacker GROWTH HACKER 101 HTTP://KISS.LY/GROWTHHACKER Read less