App Store

Introducing the Shopping Category

The new Shopping category is now available in all 155 App Store territories. This category makes it easy for iPhone and iPad users to find and enjoy apps that enhance the shopping experience—including mobile commerce apps, marketplace apps, coupon apps, and apps that incorporate Apple Pay. You can select the Shopping category for your new apps and app updates in iTunes Connect. To learn more about assigning categories for your apps, read App Store Product Page.