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Sky is to close its 3D TV channel after five years
Sky is to close its 3D TV channel after five years
Sky is to close its 3D TV channel after five years

Sky to shut its 3D TV channel

This article is more than 8 years old

Broadcaster launched a dedicated channel in 2010, but is now to move all its content into its on-demand service

Sky is to scrap its 3D channel after spending millions trying to popularise the technology.

The broadcaster, which launched Europe’s first 3D channel in 2010, is to move all of its 3D programming content onto its on-demand service from 9 June.

The satellite broadcaster invested heavily in programming content for the channel, with commissions including the big budget Fly Monsters 3D fronted by David Attenborough, but has not been able to build enough viewer interest.

“Since its launch in 2010, Sky 3D has led the industry, becoming the home of incredible 3D content,” said Luke Bradley-Jones, brand director of TV products, in a blogpost. “We are announcing the latest development in our plans for 3D. From June Sky 3D is going fully on-demand”.

Bradley-Jones positioned the move as a positive one, explaining that the move was made because of a surge in customer demand for on-demand content.

We’ve seen on-demand downloads hit over 300m in the last three months alone,” he said. “That’s up by more than 60% year on year. The changes to 3D are all part of making our on-demand offering a fantastic destination for customers.”

TV fans have not warmed to the idea of 3D viewing: the BBC pulled out of the technology in 2013, citing a “lack of public appetite”.

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