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Facebook is trying to steal some of Twitter's thunder, aiming to be the first choice among second-screen viewers, people who watch TV and engage on social media at the same time.
So, this morning Facebook—with its 213 million monthly active users in the U.S.—announced new tools aimed at helping TV producers better engage audiences during live broadcasts.
"Whether it's a live talent contest or dating show, a television news special or the weekend's big game, TV viewers are connecting on Facebook during their favorite broadcast programs," said Bob Morgan, partner engineering director for Facebook, in a blog post.
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