Apple Said to Suspend Effort to Develop Live TV Service
- Focus instead will be on App Store as platform for others
- Media companies resist channel package at $30 to $40 a month
Content Dilemma: Apple Said to Suspend Live TV Plans
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Apple Inc. has suspended plans to offer a live Internet-based television service and is instead focusing on being a platform for media companies to sell directly to customers through its App Store, according to a person with knowledge of the matter.
While Apple isn’t giving up entirely on releasing a live-TV service, its plan to sell a package of 14 or so channels for $30 to $40 a month has run into resistance from media companies that want more money for their programming, said the person, who asked not to be named discussing a prospective product.