2. What is a business model
The idea of a business model is to describe
how you are going to make profit.
Not revenue, Not cashflow,
Not users, Not churn
Profit.
4. A lot of tools to help you
For example business model canvas (and similar) is
a great tool for communica8on and discovery
(links on the Founder Ins1tute site)
5. Customer first
The framework you use to find your business model or even what
the business model is doesn't ma+er,
if it does not start from an actual customer need.
6. How to find out what the customer needs?
Be close to your customer.
So close you can smell, whether they showered that day or not.
7. You need to figure out the need
Don't ask.
Surveys are nice, but rarely tell you the biggest problem.
Don't believe what people say, believe what they do.
8. An easy way to win
Create so much value (and communicate it) that the customer
would actually lose money, if they wouldn't use your product/
service.
It should be unethical not to sell.
13. WODconnect's story
• Background
• Thought the PRO account would rock
• Then measured, looked like gym business is going to rock
• A<er 1.5 years, realized that we were wrong - why?