In the second notable acquisition of the past couple of days, French ad-tech company Criteo has bought startup HookLogic to beef up its ecommerce capabilities for advertisers.
HookLogic works with retail and packaged-good brands like Macy's, Target and Procter & Gamble to run sponsored posts on ecommerce sites that are targeted according to what products consumers browse. For example, Nespresso has used HookLogic to buy a sponsored section of Macys.com to drive traffic to Macys.com landing pages that sell coffee-making machines.
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