Pursuits
Hey, Siri, How Will Apple Keep Up With Google and Amazon?
- Apple’s virtual assistant set for prominent role at WWDC
- Updates to Apple Music, iOS, WatchOS and tvOS also expected
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Asking Apple Inc.’s voice-activated assistant, Siri, what the company plans to unveil at its Worldwide Developers Conference in San Francisco next week elicits the response: “If I told you, they’d probably make me sit through product security again.”
Witty, perhaps, but Siri will have to supply more satisfying answers if it’s going to convince customers, developers and investors that Apple is keeping pace with Alphabet Inc.’s Google Now and Amazon.com Inc.’s Alexa in one of the hottest emerging areas of tech: virtual personal assistants.