As TV viewing habits continue to change significantly, marketers are searching for other ways to engage with these fragmented audiences. For instance, more and more marketers are shifting a large chunk of their advertising budget to over-the-top, or OTT, services which draw a growing number of viewers away from traditional TV, particularly those from the younger demos advertisers covet.
But the marketers who are moving a significant amount of their ad spend to OTT want help quantifying how effective their ad campaigns are and a way to validate results.
And
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