Max van den Ingh on Going from $0 to $150k MRR in 150 days
Today, I’m talking with Max Van Den Ingh, the Head of Growth at MisterGreen Direct, a company that changes the way consumers lease electric cars by removing the headaches and simplifying the process down to 5-minutes.
Max and his team built MisterGreen Direct from $0 to $150k MRR in 150 days. Yes, $150k MRR in 150 days. Pretty impressive, huh?
In our chat today, Max shares how he approaches growth in general, how he built a team to help him achieve these impressive numbers, and what their growth strategy looks like in practice.
Max has an amazing mind for growth and shares some great insights in this interview. You don’t want to miss it
Topics covered:
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Background leading up to today
- What is MisterGreen Direct and what is your role there?
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Growth
- What exactly does growth mean to you?
- Who should be in the growth team?
- What does your growth engine look like in practice?
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How has this approach evolved over time?
- What specific mistakes did you make early on?
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Leveling up
- Why did you build your own landing page and content production software?
- What are your challenges going forward?
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Tying it together
- What is one thing listeners can do this week to get more serious about building their own growth engine?
Resources mentioned:
- Active Campaign
- Ghost
- Hubspot
- Intercom
- Unbounce
- Typeform
- Contentful
- Sean Ellis
- Business Model Canvas
Where to learn more:
To hear more from Max Van Den Ingh you can visit his personal website, or see what he is up to at MisterGreen Direct