Amazon’s NFL Deal Includes $30 Million in Free Marketing
- E-commerce giant paid about $50 million for Thursday rights
- One-year deal replaces Twitter’s 10-game, $10 million package
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Amazon’s deal to stream NFL Thursday night games includes as much as $30 million worth of marketing and promotion of the football league, pushing the total value of the contract as high as $80 million, according to a person familiar with the terms.
The e-commerce giant won the rights to the games earlier this month by agreeing to pay the National Football League $50 million, about five times what Twitter Inc. spent last season. Amazon.com Inc. will offer the games as part of its video-subscription service, the company’s latest effort to boost the value of its Prime membership.