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How to Understand and Improve
Your Company Culture
Hiten Shah
hnshah@gmail.com
I’ve done it all.
Company culture is important so I’ve read all the
content, watched the presentations, talked to
people and started a few cultures too!
Not all cults are bad. In fact
for startups they make all
the difference. Learn how
to build a team from one
person to an unstoppable
army.
Cult Creation by Steve Newcomb
http://qs.tc/cult-creation
A group of super high quality people who trust
each other and have similar ways of thinking,
learning, reacting, problem-solving and
working together.
Steve Newcomb’s Definition of a Cult
The Valve Handbook
Netflix
HubSpot’s Culture Code
Zappos
ZapposInsights.com
Apple University
OnlineColleges.net
Kept the team small
Got the wrong people
Didn’t let people go
Tried to make it work
Ignored our values
Just like people, every
company is different.
There’s already a culture.
The people on your team are
a reflection of your company.
What they say
Who they are
How they treat others
Understand the people and
you’ll understand the culture.
What is Culture?
Great culture is the elimination of
all friction.
What is Friction?
Dissension or conflict between persons,
because of differing ideas, wishes, etc.
Examples of Friction
A closed environment.
Rumors and gossiping.
A person who isn’t a good fit.
Not enjoying coming into the office.
Having to get approval to do things.
Playing music at the
office forces everyone
to listen to it with no
ability to opt out.
• Music can bother people
• Music prevents conversation
• Someone has to speak up for those who
don't like it
Problems with communal office music
Since everyone had access to the playlist
people just passive aggressively hijacked
playlists.
They stopped playing it because people
couldn’t find common ground.
Top Sources of Work Conflict
• Personal Insecurity
• The Desire for Power and Control
• Habitual Victimhood
Why we fight at work
http://kiss.ly/whyfight
I used to be allergic to personality tests
Then I had kids!
http://kiss.ly/enneagram
The Easygoing, Self-Effacing Type
Receptive
Reassuring
Agreeable
Complacent
I’m a type 9, the peacemaker
InColor Insight
Action
People
Structure
Ideas
http://kiss.ly/incolor
Hiten’s Personal Insight Inventory
Behavior Preferences
Your focus and style when you feel most confident.
Expectations
Your deep assumptions about how you and others “should” act.
Needs/Energy
What you need on a “gut level” to sustain and restore your energy.
She’s driven by winning,
I’m driven by having a deeper understanding.
Personality differences
I ask her:
“What do you need from me?”
She tells me she needs something.
I ask: “Why?”
Personality differences
It drives her nuts.
She finds those types of conversations a
derailment and a waste of time/energy.
Personality differences
Explorers!
Pirates!
Explorer Pirate
Discovery centric Market centric
First movers Fast followers
Solves problems Builds solutions
Where are you on the spectrum?
TODO:
Do what’s right for your
company culture.
What works for them won’t necessarily work for you.
TODO:
Figure out who is best for your
company.
Understanding yourself and the personalities on your team will help you evolve your culture.
TODO:
Treat the company like your
own little lab.
Experiment with ways of working, getting feedback and helping each other for the common goal.
Hiten Shah
How can I help you?
hnshah@gmail.com
@hnshah

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