My 5 Essential Tips for Selling Anything to Anyone

My 5 Essential Tips for Selling Anything to Anyone

Most people don’t realize how important selling is—unless your paycheck depends on it! Every time I mention selling, I always hear, “It’s not for me”, “You have to have knack for sales”, or “I just can’t do sales” - but this can’t be farther from the truth. 

Salespeople aren’t the only ones selling something. In my latest book, You Don’t Have to Be a Shark, the premise is simple: great salespeople are made, not born, and no one achieves success in life without knowing how to sell. Think of the last time you convinced your kids to finish their vegetables or convinced your parents to let you borrow the car for the weekend - believe or not, you’re selling something! On Shark Tank, entrepreneurs have to sell themselves just as much as their business because we invest in them

Regardless of what you’re selling, it’s easier than most people think. Just keep the following 5 tips in mind…

The first thing you’re selling is yourself.

Forget about the product or service. If whoever you’re selling to doesn’t like you, they’re not going to listen to you. Make sure you know the product and present yourself well. Be the salesperson you’d buy something from. 

Listen more than you talk.

Bad salespeople can’t get over how amazing their product is—they go on and on about it! But good salespeople listen to what their clients are saying. They pay attention to the clients’ needs from the start and present accordingly. 

Know who to sell to.

If you’re selling a widget that costs $50K, don’t try to sell it to the guy whose widget budget is $2k. A common mistake salespeople make is trying to sell to anyone and everyone. Make sure whatever you’re selling fulfills your potential client’s needs and is realistic for them. You’re much likely to get that sale! 

Understand what motivates the other side.

Why should people care about what you’re selling? How is your product or service providing value to them? Pay attention to what’s driving your potential client to take your meeting in the first place and address that in your pitch. 

Keep it simple.

Don’t overcomplicate your pitch just because you want to sound more knowledgeable. The mark of true knowledge in anything is how well you can explain to the average person. Keep your pitch simple and under 30 seconds—practice your elevator pitch! 

The key to selling successfully is to think about the person you’re selling to. Make your approach about their needs and think about how they’ll feel after the pitch/meeting. There is no such thing as a ‘natural-born salesperson’. Take it from me - anyone can learn to be good at sales, including you!

To your success,

RH

You Don’t Have to Be a Shark is filled with personal anecdotes and life lessons you might have learned in business school (or at least you think you might have). By drawing from my own life experiences, I will teach you how to use pure sales techniques to be more successful in every aspect of your life. My philosophy is simple: great salespeople are made, not born, and no one achieves success in life without knowing how to sell. You Don’t Have to Be a Shark will teach you all that and more. Available now! Order your copy today

Originally posted on robertherjavec.com

Ranjeet Shankar

Helping eCommerce Brands Scale and Maximize Profits With End-to-End Services at SunTec

2w

Very practical and crisp.

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Gustavo Lopez Ghory

Chairman and Co-Founder at SmarterChains SA Former Chief Supply Chain Officer at Kimberly-Clark

1y

VERY GOOD AND SIMPLE! THANKS FOR SHARING...

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👍 Thanks my friend. Good information applicable to many areas of life!

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Frode Pedersen

Ditt budskap-mitt ansvar

2y

Could you, Ron Keselman, please take contact with me conserning unsolved case with a watch sale? To sell anything to anyone could sound easy, but then it has to be real stuff. You know very well wich case i refer to. I have send you several mails through other channels. You only need to act like the bussines man you want to be.

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chantal A.

CEO at Glamconfidential.com

3y

So very true !

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