This presentation from Solarcity (dated June 2016, see link below) gives a good overview of their business from Solarcity's perspective. I think it's a must-read primer. I personally have mixed feelings about Solarcity (as a stockholder since IPO). IMHO I think Solarcity does have a workable business model (see presentation) with the existence of Solar ITC (investment tax credit). Without ITC, it becomes less clear. Also, Solarcity has some major, deep-rooted problems. First and foremost, their product is not very compelling and that's why their sales costs are so high (and they're not able to reduce them). Second, their management has been overly optimistic and hasn't shown they can innovate in a way to fix the #1 issue (lack of compelling product). Third, management appears to have been overly-rosy with their financial projections and growth plans, and has had to scale back. Overall, I understand some people who think that Solarcity is a "loser" of a company but I don't necessarily agree. I look at Solarcity as a mediocre company, not terrible and not great. Without Elon on the board, I would not have an interest in Solarcity. But with Elon, Solarcity has the backing of one of the savviest investors and innovators of our time, which means something to me. I think in this case, Solarcity would really benefit by coming under Tesla. Elon could spearhead a product overhaul for Solarcity and turn things around for them. But also Tesla would benefit by gaining the personnel and infrastructure to be able to scale Tesla Energy much, much faster than if they had to do it on their own. Also, without Solarcity, Tesla has their hands-tied in a sense because they're not able to go into energy production (due to Elon's ties with Solarcity) and this hampers their Tesla Energy growth potential as there needs to be an integration between energy production and energy storage. Solarcity brings obvious negatives to Tesla as well... financial complexity and risk, unclear business model post-ITC, non-compelling product that requires high sales cost, etc. But one needs to weigh that against the positives - best-in-class installation and infrastructure to support installs, mounting tech, solar panel tech (ie., Silevo), new solar plant being built, management in place that can take Elon's orders, etc. So, the question is can Tesla take what Solarcity gives them, both positives and negatives, and turn it into value that is multiple times the amount that they're paying for Solarcity. In Elon's mind, it's a "no-brainer" because with Solarcity under Tesla, Elon thinks he can fix the product through engineering, innovation and combining with storage and Elon thinks Tesla will be able to unlock a lot of potential of Tesla Energy since they'll be able to go after the energy production side as well as storage. Just that potential unlocks hundreds of billions of dollars, in Elon's mind. As for the negatives, Elon probably doesn't see many and for those that he does see (ie., high sales cost, product, etc) he thinks he can fix relatively easily/quickly. Personally, I think Solarcity's problems are very deep-rooted, and I think it's going to take a lot for Tesla to turn things around. It'll probably suck more time, energy and resources that Tesla is initially expecting. However, I do agree that by acquiring SCTY, it will free Tesla to go after energy production and just that is probably worth the price tag. I think the potential is immense for Tesla to lead the way in energy and they need to freedom to control the whole gamut of energy so they can apply the SpaceX-approach of bringing down costs (ie., via efficiency) and creating improvements through continual and ruthless iteration. This is a big play (in investment talk) for Elon... paying a few billion to go after hundreds of billions, and it's a mission he believes in more than anything. He doesn't see much downside and if he gets his way, then the deal will happen. I do wish that Elon and his team did a better job in communicating the need to acquire Solarcity. They presented no financials on what the impact will be over the next 1-2 years, and they haven't even presented what the impact will be in regards to Tesla Energy's revenue projections. In some ways, I think Elon intuitively knows that this is the right move, but he and his team haven't worked out all the numbers and hasn't presented anything that is remotely convincing for the number-crunching analyst/investor. And Wall Street is a numbers-driven phenomena, that tends to look only 12-18 months out. Through those eyes, this deal looks horrible. And I don't blame the analysts for being critical or negative. To all this, Elon says "trust me" and "I know what I'm doing". So the investors who invest w/faith, choose to believe and follow. Others are left disgruntled and confused. Cheers, friends.
http://files.shareholder.com/downlo...7DD00B/2016.06_SCTY_Investor_Presentation.pdf
http://files.shareholder.com/downlo...7DD00B/2016.06_SCTY_Investor_Presentation.pdf