People with a Passion for Membership
The Business of Membership
Thebusinessofmembership.com grew from a seed of an idea fed by a frustration in not finding a single place or community for membership professionals — people with a passion for membership that are nurturing and cultivating a membership program like a well-tended garden. This site also strives to bridge the gap between the many types of membership programs like associations, societies, religious organizations like churches, golf/country clubs, gyms/fitness centers, chambers of commerce, membership sites, and other types of clubs and organizations that maintain membership programs and find
value in asking people and businesses to join and belong. By bringing all of these membership worlds together, visitors can share best practices and information, improve the effectiveness of their membership programs, drive the membership concept forward, and raise awareness of the importance of the role of a membership professional.
If your organization has membership at the core of its business model, then membership is your business and The Business of Membership is here to help you grow.
Experience and Expertise
CONSULTING SERVICES
Success measured by results. Send us a brief rundown of where you are and where you want to go with your membership program.
QUESTIONS AND ANSWERS
Frequently asked questions
What’s in it for me?
As membership professionals we hear this question from our members every single day (in one way or another.) We don’t often get to ask it for our own sake. At the BoM you have a ton of membership information and resources at your fingertips. It’s compiled and curated to make it easy for you to find solutions to the issues and challenges you face daily when building a membership program.
Why is the BoM a better source than my industry provider?
Regardless of your industry, if your business (for-profit or non-profit) is based on a membership model then the BoM is your home. Your industry association can provide valuable information and resources for your industry. The BoM broadens your view of membership beyond your industry to see how other industries are dealing with similar issues and challenges.
What industries does the BoM focus on?
There are many membership-based business models in the marketplace today. The BoM strives to bridge the gap between all of these industries to share knowledge and practice for membership professionals worldwide. These industries include: associations & societies, chambers of commerce, gyms & fitness centers, golf & country clubs, religious organizations, retail enterprises, charitable organizations, aquariums, zoos, and museums, and online membership sites. If you have a membership program that doesn’t fit into one of the above categories, please contact us so we can connect others to you and help them learn about your program.
Who is part of the BoM?
The BoM was developed by membership professionals for membership professionals. If you’re responsible for bringing in new members and keeping the ones you have in your membership-based organization, then you’re a membership professional. The BoM serves the interests and needs of membership professionals. Join the BoM to stay connected to the many resources provided daily for membership professionals.
How can I get more involved and participate in the BoM?
By joining the BoM mailing list, you’ll be the first to know about the latest news and knowledge the BoM has to offer. You’ll receive exclusive offers and content to help you build and develop your membership program and your career. When you have questions about membership, the BoM will provide the answers.
Joining
Connection and belonging are the objectives of any membership-based organization. The BoM strives to build a bridge between the many organizations relying on a membership business model.
The Worlds of Membership
Whether you’re an association or society, chamber of commerce, gym or fitness center, religious organization, golf or country club, retail enterprise, charitable organization, aquarium, zoo, or museum, or an online membership site the BoM is a valuable source of practical knowledge for you. Fundamentally we all have membership at our core.
Together
The BoM is combining all of these worlds. We’re all in it together as a community of membership professionals working towards similar goals. Working as one to bring the information, practice, and resources together to better the membership concept and profession.
To Grow
The BoM is a place to grow membership programs, to grow professionally, to grow your network, and to grow personally. Your primary goal as a membership professional is growth.
Membership Development
Membership Marketing
Membership Recruitment
Member Retention
Member Onboarding
Membership Renewal
Membership Value Proposition
Membership Dues
Our Founder
TheBusinessofMembership.com is the brainchild of
Dan Ratner,
Membership Strategist
with nearly 25 years of experience working as a membership professional.
His youthful spirit and passion for the concept of membership drives him to explore new and creative methods of membership growth. He’s held executive level positions at both individual membership organizations and trade associations. Under his leadership, every membership program has achieved record growth. This was done through innovation and a persistent focus on improving the membership experience, the value proposition, member engagement, and providing relevant offerings to serve the needs of members.
