The document discusses best practices for content marketing, focusing on the five W's: who to write for, what to write about, when to post, and where to socialize content. It provides tips for each W, such as targeting specific audiences through guest blogging, writing headlines that use numbers and power verbs, discovering popular topics on social media, and testing different posting schedules. The overall message is that content marketing is effective when the five W's are strategically addressed.
[500DISTRO] Making Business Go BOOM: The 5 W's of B2B Content Marketing
1. The
Five
W’s
of
B2B
Content
Marke6ng
!
Weapons
of
Mass
Distribu1on
2014
!
!
!
Hiten
Shah
hnshah@gmail.com
!
!
Get
the
slides:
h<p://kiss.ly/hitenwmd14
@HNSHAH
18. Making
guest
blogging
effec6ve
Who
✓
Target
publica1ons
based
on
their
exis1ng
audience
✓
Choose
topics
by
analyzing
exis1ng
posts
✓
Read,
analyze
and
respond
to
comments
✓
Track
traffic
and
conversions
from
each
guest
post
✓
Monitor
social
media
men1ons
and
engagement
@HNSHAH
h<p://kiss.ly/guestblogging
26. ✓
Click-‐throughs
increase
with
numbers
and
nega1ve
words
✓
Keep
them
under
65
characters
to
ensure
search
visibility
✓
Make
the
headline
specific
and
match
the
content
✓
Odd
numbers
perform
beRer
than
even
ones
✓
Aim
for
the
headline
to
have
six
words
in
it
✓
Avoid
words
that
have
mul1ple
meanings
✓
Include
power
verbs
and
interes1ng
adjec1ves
Tips
For
Your
Headlines
h<p://kiss.ly/headlineformulaWhat@HNSHAH
27. Power
verbs
h<p://kiss.ly/powerverbsWhat@HNSHAH
Imagine
yourself
as
a
blogging
commander,
en6cing
to
swie
ac6on
with
asser6veness.
Start
6tles
with
ac6onable
verbs
like
“Read,”
“Download”
or
“Learn”.
Ac6onable
verbs
can
be
visualized
and
acted
upon
easily.
29. A
perfect
example
of
ideal
Content
Marke6ng
Five
Shocking
Facts
That
Will
Change
Your
En6re
Approach
to
Social
Media
h<p://kiss.ly/5socialHeadline
Example@HNSHAH
30. ✓
Click-‐throughs
increase
with
numbers
and
nega1ve
words
✓
Keep
them
under
65
characters
to
ensure
search
visibility
✓
Make
the
headline
specific
and
match
the
content
✓
Odd
numbers
perform
beRer
than
even
ones
✓
Aim
for
the
headline
to
have
six
words
in
it
✓
Avoid
words
that
have
mul1ple
meanings
✓
Include
power
verbs
and
interes1ng
adjec1ves
Tips For Your Headlines
h<p://kiss.ly/5socialWhat@HNSHAH
Five
Shocking
Facts
That
Will
Change
Your
En6re
Approach
to
Social
Media
5/7
36. He
does
what
he
feels
is
best
for
the
KISSmetrics
community.
And
it
shouldn’t
be
any
other
way.
!
Neil
Patel
h<p://kiss.ly/kmblogcontentWhat@HNSHAH
37. Who
will
we
write
for?
!
What
will
we
write
about?
!
When
will
we
post?
!
Where
will
we
socialize?
@HNSHAH
39. Tips
To
Learn
When
to
Post
When
✓
Start
by
deconstruc1ng
other
people’s
content
schedules
✓
Know
when
people
are
online
using
signup
1me
data
✓
Use
analy1cs
to
discover
when
you
get
the
most
visitors
✓
Learn
by
sharing
the
same
thing
on
different
days
/
1mes
✓
Social
networks
keep
changing,
so
con1nuously
test
ideas
@HNSHAH
40. When
Your
mix
of
followers,
traffic
and
content
are
unique.
!
What
works
for
others
won’t
necessarily
work
for
you.
@HNSHAH
41. When
People
don’t
get
bored
when
sharing,
reading
and
learning
from
high
quality
content.
@HNSHAH
42. Who
will
we
write
for?
!
What
will
we
write
about?
!
When
will
we
post?
!
Where
will
we
socialize?
@HNSHAH
43. Know
what
words
get
shared
via
social
media
Where h<p://kiss.ly/sharedwords
@HNSHAH
Facebook
and
Google+
are
surprisingly
home-‐oriented,
with
top
words
like
‘recipe’
and
‘homemade.’
TwiRer
tends
to
be
more
business
and
technology
focused.
45. 1.
List
Posts
Are
Huge
2.
Use
‘You’
&
‘Your’
A
Lot
3.
Help
Your
Readers
Imagine
A
BeRer
Life
4.
List-‐posts
Do
Best
On
Facebook,
TwiRer,
and
LinkedIn
5.
Video
Is
Most
Popular
On
Facebook
6.
Customize
Headlines
For
Each
Social
Network
7.
Pinterest
Offers
HUGE
Shares
8.
At
The
End
Of
The
Day,
It’s
Hard
To
Beat
Facebook
9.
Emo1onal
Headlines
Get
Shared
More
9
data
driven
takeaways
for
OkDork.com
h<p://kiss.ly/scrapeblogWhere@HNSHAH