Questions product managers should ask customers
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Presented by Jim Semick at ProductCamp SoCal October 2015
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Questions product managers should ask customers
- 1. Amazing Interviews: Questions Product Managers Should Ask Customers Jim Semick @jimsemick @productplan
- 2. A few well-phrased questions can yield fantastic customer insights.
- 3. What makes a great question? Open Ended Uncovers Value, Pain, Motivation Leads to More Insights Challenges Your Assumptions
- 4. The answers will guide the features you include on your product roadmap
- 6. “Why?”#1
- 7. “How do you do that today?” #2
- 8. “How do you know you’ve had a successful (day, month, year)?”#3
- 9. “How do you feel about…” #4 …your current solution? …the feature? …the price?
- 10. “What’s the most frustrating thing about…” #5 …the current solution …a feature …your day
- 11. “What do you wish you could do with (a product, a task, a feature) that you can’t do today?” #6
- 12. “How would your (day, job, task) be different if you had this?” #7
- 13. “If you solve that problem, how much money will you save or make?” #8
- 14. “Can you give me an example?” #9
- 15. “If this were available today would you buy/use it?” #10
- 16. “Why would you recommend our solution to others?” #11
- 17. “Where does solving this problem fall on your priority list?” #12
- 18. Interview Tips
- 19. Getting the Interview It’s not a sales call. What’s in it for them? Be gracious.
- 20. Making Sense of the Interview Eliminate false positives Document quickly Discuss immediately Summarize if possible
- 21. Summary Ask the right questions. Talk with your customers more. It’s never enough. Challenge your assumptions. Use evidence from customer interviews to influence your roadmap.
- 22. Thank you! www.productplan.com @productplan Sign up for a free 30 day trial