Economics
Musk Touting New Master Plan for Tesla Puts Focus on the Future
- Analysts anticipate SolarCity rationale, mobility business
- Company already shifted to saying clean energy is its mission
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When the going gets tough, focus on the future.
Tesla Motors Inc. Chief Executive Officer Elon Musk, amid a sustained downpour of bad news, tantalized customers, investors and his more than 4 million Twitter followers last weekend by saying that he’s close to releasing “Top Secret Tesla Masterplan, Part 2.” Analysts suspect the new corporate manifesto will connect the dots between Tesla’s myriad projects, including its proposal to acquire solar installer SolarCity Corp. Tesla’s website, which historically has focused on clean transportation, now says the mission is to “accelerate the world’s transition to sustainable energy.”