Deals
Yahoo Ad Partner Media.net Sells to China Group for $900 Million
The startup, which powers contextual ads offered by Yahoo! and Microsoft’s Bing, plans a move akin to a reverse merger that would make it a public company in China.
Why a China Group Bought Yahoo Ad Partner Media.net
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A group of Chinese investors said it’s acquiring ad-tech startup Media.net for about $900 million in cash, with plans to eventually sell the company to an obscure telecommunications firm whose shares have been suspended from trading since last year.
Media.net, which is based in Dubai and New York, is touting this as the third-largest ad-tech acquisition in history. However, the complex deal more closely resembles a reverse merger, where a private company takes over a public one and bypasses the formalities of an initial public offering.